1.5ct. Synthetic Diamond Sells for $32

RAPAPORT... Cards Against Humanity, famed for its politically incorrect party games,sold a lab-grown-diamond engagement ring for 99% off on Black Friday - butinsisted it wasn't about to make a splash in the synthetics sector. The 1.5-carat stone from Brilliant Earth went for $32.15 on aspecial satirical e-commerce platform Cards Against Humanity set up for thenational shopping day. It offered just the one ring at a discount from theoriginal price of $3,215, and sold it by 7.40 p.m., according to the website. "We don't typically sell diamonds," Jane Benn, community managerat Cards Against Humanity, told Rapaport News Tuesday, confirming it had sold the ring. "This was just for our Black Friday promotion. We like tomake a spectacle out of ourselves and hope people enjoy it." The Chicago-based company, which describes its flagship product asa "party game for horrible people," did not tell Brilliant Earth it was doingthe deal "because we didn't want them to be mad at us," Benn continued. The retailsite encouraged customers to "propose in public" and "make a whole scene," and notedthat as 50% of marriages end in divorce, it was offering free returns. "If anyone from Brilliant Earth is reading this article, youshould know that I am friends with lots of single women aged 23 to 38 and Iwill continue to advertise on your behalf," Benn added. Cards Against Humanity also sold an original Picasso lithographworth $6,000 for $60, discounted a $3,499 television to $34.99, and asked for$97.50 for a Ford Fiesta car it valued at $9,750. "While we did not participate in or know about the promotion inadvance, we appreciate the humorous spirit in which it was intended," saidKathryn Edison Money, Brilliant Earth's vice president for strategy andmerchandising. "We would like to add that it was a very good joke."Image: The lab-grown diamond Cards Against Humanity offered for 99% off. (Cards Against Humanity)