2 Retail Stocks At Risk for Short-Term Losses

By Karee Venema / December 15, 2017 / www.schaeffersresearch.com / Article Link

The Fed issued its third rate hike of the year on Wednesday. While that could spell good news for Paypal (PYPL) in the near term, retailers Target Corporation (NYSE:TGT) and L Brands Inc (NYSE:LB) are among the worst stocks to own in the month after the central bank raises rates. Here's a closer look at how sentiment is stacked up on shares of TGT and LB ahead of what could be a difficult stretch.

Target Stock Stares Down Key Technical Resistance

According to data from Schaeffer's Senior Quantitative Analyst Rocky White, Target stock has averaged a one-month loss of 6.07% after a Fed rate hike -- looking back to 2015, when the most current tightening cycle began -- and has not turned in a positive performance once. This would be more of the same for TGT stock, though, which is down 13.6% year-to-date.

More recently, the stock has rallied off its mid-November lows near $54, but is seemingly running out of steam in the $63-$64 region -- an area that served as support before a late-February bear gap, and contained a late-October surge. On Thursday, in fact, TGT hit an intraday high of $63.70, before settling down 1.2% at $61.94. And while the shares are up 1% today to trade at $62.61, its session peak is perched just below $63.

On the sentiment front, most analysts remain skeptical of Target stock, with 15 of 19 maintaining a "hold" or "strong sell" suggestion. And while the average 12-month price target of $59.47 stands at a discount to current levels, some brokerages appear to be shifting their outlooks, with two brokerage firms lifting their TGT price targets yesterday.

LB Stock Put Options Hot in Recent Weeks

L Brands shares have not been higher one month after a Fed rate hike since 2015, averaging a loss of 10.55% -- the worst of all S&P 500 Index (SPX) stocks. This negative price action would mark a sharp change of pace for the retail stock, which is up more than 67% from its late-August five-year low of $35 to trade at $58.85. More recently, the shares sliced neatly through their 320-day moving average -- and corresponding 64-week trendline -- for the first time since early 2016.

LB options traders have been bracing for a pullback, though. At the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), the stock's 10-day put/call volume ratio of 6.01 ranks in the 95th annual percentile, meaning puts have been bought to open over calls at a quicker-than-usual clip.

This pessimism is seen among the brokerage bunch, too, with 16 of 24 analysts maintaining a "hold" or worse recommendation on LB stock. However, Morgan Stanley boosted its price target on L Brands to $70 from $59 yesterday -- territory not charted since this time last year, and well below the consensus 12-month LB price target of $51.33.

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