Rogue athlete Hafthor Julius Bjornsson not only wins the Rogue Elephant Bar Deadlift with his 1041 lb. pull, he set a new world record on the bar. last year Jerry Pritchett set the new standard at 1031 lbs. while Brian Shaw took the win in the event. at the 2018 Arnold Strongman Classic, Hafthor, The Mountain, took it all.