Amazon said it will offer free grocery delivery to U.S. Prime members
Strong earnings from a pair of big-cap pharmaceutical firms is keeping the S&P 500 Index (SPX) above water today, though gains are modest due to a negative reaction to Alphabet's (GOOGL) quarterly results. Not all stocks are moving on earnings today, though, with grocery names Kroger Co (NYSE:KR), BJs Wholesale Club Holdings Inc (NYSE:BJ), and Natural Grocers by Vitamin Cottage Inc (NYSE:NGVC) selling off on Amazon Prime news.
Kroger stock is down 2.2% at $24.76, on news Amazon (AMZN) will offer free grocery delivery to U.S. Prime members. The security has been selling off since a mid-September rejection at its 320-day moving average, down 7.4%. KR shares are now off 10% year-to-date, and options traders appear to be positioned for even more downside in the near term.
The equity's front-month (FM) Schaeffer's put/call open interest ratio (SOIR) of 1.11 indicates near-the-money puts outweigh calls in the monthly November series. Peak FM open interest sits at the November 24.50 put, and data from Trade-Alert signals buy-to-open activity here. If this is the case, the put buyers expect KR to slide below the strike by expiration at the close on Friday, Nov. 15 -- a time frame that includes the grocer's Nov. 5 analyst day.
The shares of BJs Wholesale Club are off 2.4% to trade at $25.27, falling below short-term support in the $25.50-$25.70 region -- a region that sits 50% above its June 2018 initial public offering (IPO) price and is home to its 200-day moving average. The shares were up 17% year-to-date heading into today's trading, and analysts remain upbeat.
Currently, nine of 12 brokerages maintain a "strong buy" rating, with not a single "sell" on the books. Plus, the average 12-month price target of $31.46 is a 24.5% premium to BJ stock's current perch.
Natural Grocers by Vitamin Cottage shares have been cut in half over the past 12 months, and are down 3.8% today at $8.68. Short sellers have been in the driver's seat, too. These bearish bets rose 5.6% in the most recent reporting period to 992,030 shares, representing 11.1% of NGVC's available float, or 12.7 times the average daily pace of trading.