(IDEX Online) - In response to the needs of the Atlanta Jewelry Show (AJS) community, Executive Director Libby Brown announced the launch of two new feature areas for the 2019 spring event in Atlanta.
"As the buying habits of today's consumers evolve, independent retailers are adapting e-commerce strategies to enhance - not replace - their sales opportunities and grow their business," she said in a statement. "The AJS E-Tail Pavilion will provide products, services, and education to help retailers integrate e-commerce into their existing business model."
"Our commitment to fostering the growth and success of our retailers is the foundation for this investment into expanding the scope of the spring event," Brown said. "We believe that our retailers are in a state of transition to compete in the digital marketplace, therefore we are committed to providing the tools and training to make that happen."
The AJS Occasions Pavilion will include products that complement traditional jewelry store offerings, aligning to the modern needs of today's customers. Milestones often present the opportunity to expose businesses to a wider audience, and this increased pool of potential customers can dramatically improve sales, resulting in increased profitability.
Regarding the Occasions Pavilion, Brown said, "In an effort to stay solvent in the market place, many of our independent retailers have expanded the selections in their stores to include the non-traditional jewelry and gift items. The goal of AJS is to create the opportunity for the retailer to discover new products and services to generate additional traffic and increase sales in their stores."