Engagement Ring Spike, ahead of Leap Day

By John Jeffay / February 29, 2024 / www.idexonline.com / Article Link

(IDEX Online) - Online searches for engagement rings have spiked ahead of Leap Day today  - when women traditionally switch roles to pop the question.It's already a busy month for diamond sales because of Valentine's Day, but 29 February increases demand every four years, says eBay UK.The e-commerce giant says there's been a 220 per cent increase in searches for engagement rings compared to non-leap years."It's clear that February is one of our most exciting months, there's lots of proposals with Valentine's Day and with 2024's Leap Year," said Alice Marsden, head of luxury at eBay UK.Six out of 10 consumers prefer to shop for an engagement ring online, to keep the proposal a secret, she said.And so-called "placeholder engagement rings" are becoming increasingly popular. Six out of 10 couples say they'd consider buying a new engagement ring in the future, when the have a bigger budget.

Recent News

Market sees gold sector nearing full value overall after target upgrades

August 18, 2025 / www.canadianminingreport.com

Gold stocks gain even as metal pulls back

August 18, 2025 / www.canadianminingreport.com

Gold stocks rocket to new highs, valuations no longer inexpensive

August 11, 2025 / www.canadianminingreport.com

Tariff issue caused by potential definition change of traded gold bars

August 11, 2025 / www.canadianminingreport.com

US BLS head removed after revisions to employment data

August 04, 2025 / www.canadianminingreport.com
See all >
Share to Youtube Share to Facebook Facebook Share to Linkedin Share to Twitter Twitter Share to Tiktok