Francine McKenna: Many Publicly Traded Companies Using Alternative Metrics to Avoid GAAP Reality

By Wall St. For Main St. / November 09, 2018 / marketsanity.com / Article Link

Jason Burack of Wall St for Main St interviewed first time guest, forensic accountant and transparency reporter at MarketWatch.com, a Dow Jones publication, Francine McKenna http://retheauditors.com/. Francine's Market Watch articles can be found here https://www.marketwatch.com/topics/jo... and they also routinely appear in the Wall Street Journal.

Francine has over 25 years experience working in consulting and as a forensic accountant including tenure working at 2 of the "Big 4" accounting firms. Francine is also now a professor of international business at the American University MBA program in Washington, DC. Francine has uncovered or helped uncover many accounting frauds of publicly traded companies.

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