(IDEX Online) - The Jewelers Vigilance Committee has released a free guide to help those in the US trade navigate their way through complex new rules on the manufacture, sale and advertising of jewelry.Understanding the FTC Guidelines is is an expert-level, all-in-one resource that explains July 2018 revisions tof the Federal Trade Commission jewelry guides and other important laws and regulations, as well as guidance on developing manufacturing and marketing practices.It is sponsored The Smithee Group, experts in digital marketing and advertising, and is available for download here.Tiffany Stevens, JVC president, CEO and general counsel, said: "The lawyers at the JVC read all the fine print so you don't have to. We are happy to present this easy to understand and fully up-to-date guide to advertising jewelry; it will be useful on a daily basis as you run your businesses."The JVC is a non-profit organization that has been the recognized source for legal compliance information in the jewelry industry since 1917.