The DFL Group, which is building an international ecosystem that will provide multiple suppliers and buyers with financing, online sales capacity that includes polished diamonds, has announced the appointment of Mahiar Borhanjoo as its new chief executive, effective June 17, 2019. UNI.Diamonds is the DFL Group's online diamond trading platform.
Mr. Borhanjoo joins the DFL Group from Venus Jewel International, one of the world's largest polished diamond manufacturers and suppliers, where he has been Managing Director since 2015. During his time with the Indian-headquartered organization, he oversaw the transformation of company's brand and online platform, to provide a superior customer experience. Prior to that, he served for six years as the Executive Director of Sales and Sightholder Services of the Diamond Trading Company (DTC), the sales arm of the De Beers Group of Companies, where he led a global team that achieved more than $6 billion in annual revenues. He left De Beers after successfully overseeing the team's migration from London to Gaborone, the capital of Botswana.
"Mahiar is an exceptional business leader who has earned tremendous success throughout his career," said Gil Melamed, a Co-founder and Board Member of the DFL Group. "He has led companies through transformative and progressive change, balancing the age-old legacy of diamonds with cutting-edge technology. His knowledge of the industry and experienced leadership will help drive DFL forward, transforming this business. We are delighted to welcome him into our corporate family as CEO and wish him every success."