Mainland Recovery Can't Save Luk Fook Sales

By Rapaport News / January 19, 2021 / www.diamonds.net / Article Link

RAPAPORT... Sales at Luk Fook slid in the third fiscal quarter as a slump in the Hong Kong market outweighed a recovery on the mainland.Group-wide same-store sales - at branches open for at least a year - fell 29% year on year during the three months ending December 31, the retailer reported last week. Same-store sales in China rose 4% as the country brought the pandemic under control and gold prices declined, while online sales on the mainland rose 54% during the period.However, same-store sales in Hong Kong and Macau slid 35%. The decline in Macau improved to a decrease of 20%, compared to a decline of 80% in the previous quarter, as border restrictions were lifted. However, a 40% slump in Hong Kong more than offset the Macau results, the company noted.During the quarter, Luk Fook added a net 133 shops in China, bringing its store count on the mainland to 2,249 as of December 31. In total, the jeweler has 2,322 locations.Image: A Luk Fook store in Hong Kong. (Gavincheung)

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