Rapaport Academy Launches Marketing Courses

RAPAPORT... Rapaport Academy has created two online courses to helpretailers improve their marketing and sales. The e-learning platform launched the new programs inresponse to retailers' requests for extra resources to help their online andin-store activities, it said Wednesday. Digital Marketing Essentials forJewelers teaches retail-store owners how to use online marketing to boost theirbusiness and increase traffic and sales. The Diamonds & Jewelry Retail SalesMaster Class covers the in-store sales process. The new courses complement Rapaport Academy's existingonline classes, which help professionals boost their knowledge of the practicaland commercial aspects of the diamond and jewelry industry. The online format accommodates people's busy schedules,allowing them to complete the courses at their own pace from any location anddevice. Rapaport Academy is part of the Rapaport Group.Image: Shutterstock