Summer reading: "Decoding the personalization paradox"

By Staff Writer / August 01, 2019 / www.idexonline.com / Article Link

The USA's National Retail Federation and GfK (Growth from Knowledge) a digital research agency, have produced and published a white paper, entitled "Decoding the Personalization Paradox." The paper is to help retailers and brands apply "personalization at scale." and allows its users to learn more about consumers' needs, desires and concerns about targeting and personalization and how marketers can use this information to guide smarter decision-making as they ramp up one-to-one marketing.The report can be downloaded HERE from the NRF's website.

Among others, the report has found that:

90 percent of Americans report at least one major source of stress in their lives ???,?" suggesting a need for time-saving, personalized solutions;50 percent of U.S. consumers report the brands they buy are an expression of themselves;63 percent of Millennials like when a website keeps track of their activities and makes recommendations to them;58 percent of all consumers are increasingly skeptical about trusting technology.

Recent News

Gold stocks outperform, New Found Gold down on initial MRE

March 31, 2025 / www.canadianminingreport.com

Global Mining M&A sees moderate gain in 2024

March 31, 2025 / www.canadianminingreport.com

TSX/TSXV mining could continue to see strong equity capital raising 2025

March 24, 2025 / www.canadianminingreport.com

Gold stocks continue to outperform in move into defensives

March 24, 2025 / www.canadianminingreport.com

Gold stocks reach new highs

March 17, 2025 / www.canadianminingreport.com
See all >
Share to Youtube Share to Facebook Facebook Share to Linkedin Share to Twitter Twitter Share to Tiktok