Swarovski Consolidates Its Lab-Grown Brands

RAPAPORT... Swarovski has transferred its lab-grown diamond line,Diama, to its Atelier Swarovski division as part of a restructuring of itsproducts. The move comes as part of the company's efforts toconsolidate all its "created-diamond" jewelry under one brand. The category waspreviously part of Swarovski Gemstones, which includes sapphires, rubies, topaz,smoky quartz and marcasite. Under the new brand, Diama will offer synthetic-diamond-jewelrycollections beginning at $595. Swarovski launched Diama - its first lab-grown diamond brand -in 2016. Image: The Photographer