Two jewelry industry veterans, who both have garnered ample experience as industry consultants and entrepreneurs, announced the formation of the Lab Grown Diamond Council (LGDC), to be headquartered in New York.
"Many leading companies in the lab grown market have approached me over the last year regarding the need for focused, research-based messaging on advocacy, communications and education of the unique offering of lab-grown diamonds," said Michael Barlerin, Chairman of the LGDC. "The LGDC creates the platform to both develop and deliver on these needs."
"LGDC has been established to create a unified voice to maximize the growth of lab grown diamonds," said Chris Casey, President of LGDC. "Our intent is to provide members with the tools they need to continue to drive the growth of this revolutionary product."
The mission of the LGDC is to develop and implement a multi-tiered, international communications program designed to increase the awareness of, knowledge about, and demand for lab-grown diamonds (LGDs). LGDC is launching a series of new initiatives in support of the LGD market. These efforts include research services, focusing both on retail performance and consumer attitudes; social media consumer outreach; and the clarification, with third party verification, of industry sustainability.
LGDC Membership is open to all companies active or contemplating entry into the LGD Market. Membership categories include producers, consisting of both growers and equipment manufacturers, suppliers, retailers, and associates.