Watches of Switzerland Hires New Marketing VP

RAPAPORT... Watches ofSwitzerland has appointed Katie Reed vice president of marketing for the US. She will be responsible for all North American communications for the brand, as well as itsMayors subsidiary. Reed was previouslyvice president of marketing and revenue at Surface Media, as well as publisherof its Watch Journal magazine. She was recognized by The Wall Street Journal in2014 as a "Woman of Note" for her role in building some of the world's premierluxury brands, Watches of Switzerland said recently. "We are thrilled tohave Katie join our team during a time of such exponential growth for Watchesof Switzerland in the US," said David Hurley, executive vice president for Watches of Switzerland Group USA. "Her expertise in luxury goods and deep connectionin the watch industry will prove to be invaluable to our continued success inthe North American market." In her new position,Reed succeeds David Kellie, who left to take on the role of CEO at the DiamondProducers Association. She will report to Hurley. Image: Katie Reed. (Watches of Switzerland)