AI Tool Helps Select Eye-Clean Diamonds

RAPAPORT... A consumer-advice website is using artificial intelligence to identify diamonds that appear clean to the naked eye.The Diamond Pro's new tool, Ringo, helps customers make thebest diamond purchase based on their selected parameters, it said following the tool's launch on Tuesday. "Prior to Ringo, consumers would either need to upgrade inclarity to guarantee eye-cleanliness or have an expert choose a lower-claritydiamond that is clean to the naked eye," said Ira Weissman, founder of The Diamond Pro."Ringo allows users to choose a lower-clarity diamond that is clean withouttrusting an undereducated salesperson or blindly trusting an online store." Ringo uses human-like visual perception, together with analgorithm, to sort diamonds and present consumers with a list of options based on theirpreferred shape, budget, setting style and metal type. The softwarealso rates them, ranging from diamonds that are extremely clean to the nakedeye, to those that are slightly questionable, but rejects those with visibleinclusions.The system then presents an evaluation, including a pictureof each stone, its cost, eye-cleanliness percentage, color, clarity andfluorescence classifications. Ringo can also determine whether any inclusionswill be visible to the naked eye once the diamond is placed in a ring. The Diamond Pro currently matches consumers' preferenceswith available inventory from online jewelry retailer James Allen. The companyhopes to add additional jewelers to its platform within the next year. Image: Woman wearing a diamond engagement ring. (Shutterstock)