RAPAPORT... Lisa Bridge will succeed her father Ed Bridge as CEO of BenBridge Jeweler, a subsidiary of Warren Buffett's Berkshire Hathaway. Lisa Bridge became the retailer's first female president andchief operating officer last year. Since then, she has overhauled the jeweler'simage to help it appeal to a newer generation of consumers, the company saidTuesday. She will take over on January 31 when her father retires, becoming thefifth generation to lead the business. "I am humbled to be stepping into this role, and I am excitedto build a bright future with our incredible team," Lisa Bridge said. "Mymission as CEO is to help our customers celebrate wonderfully meaningful andjoyful moments in their lives through the power of jewelry." As president and COO, Bridge oversaw an enhanced advertisingcampaign. She has also been managing the launch of Bella Ponte, a collection ofcustomizable engagement rings and wedding bands that will debut over theholiday season. Image: Ed and Lisa Bridge. (Ben Bridge Jeweler)