How should you interact with journalists in order to get great press for your product? And where do you even find the right journalists, the ones who will really care about what you're doing? On the program today is an entrepreneur with the answer. Greg Galant, CEO & Cofounder of Sawhorse Media, created Muckrack, a site that matches individuals, startups & PR companies with the best of the press. Armed with research from his site and decades in the biz (including creating and exec producing The Shorty Awards), Greg shares all the Dos & Don'ts of researching, cultivating & maintaining relationships with journalists. (Hint: don't be a spammer! and yes there IS a right time of day to email.) Jason and Greg also dive into a fascinating discussion of media trends past present & future, the ever moving target of truth in journalism, press releases are dead (long live press releases), and of course, the riddle of the startup sphinx: to hire or not to hire PR professionals. (No spoilers -- but if you're the CEO? Always be promoting.) It's a riveting, information-packed talk, capped by an excerpt of the incomparable Will Ferrell accepting his Shorty Award. Join us!Never miss an episode! Subscribe in iTunes: Audio (http://bit.ly/TwiStA) || Video (http://bit.ly/TwiStV)==============Thanks to our sponsors. Click here to tweet your support (can edit before sending): http://ctt.ec/hGHrlMOO is an online print and design company that helps you stand out from the crowd. MOO creates premium quality, customizable business cards, and promotional materials. Visit moo.com/twist for more details and to get 20% off your next order.InVision. Find out why so many hot startups are using InVision to prototype, present & collaborate on design in real-time. Sign-up for a 90-day free trial today at: http://invisionapp.com/twist.==============Follow on Twitter:http://twitter.com/Gregoryhttp://twitter.com/MuckRackhttp://twitter.com/Sawhorsehttp://twitter.com/ShortyAwardshttp://twitter.com/jasonhttp://twitter.com/twiStartupsLaunch Ticker: http://launch.co Launch Festival: http://festival.launch.coSpecial thanks to the members of the TWiST Backchannel Program!