(Visit: http://www.uctv.tv/) Two-thirds of our economy is based on the purchase of consumer goods. Patagonia's Vice President of Environmental Initiatives Rick Ridgeway discusses efforts by Patagonia and others to reduce the environmental impact of consumption to create a more sustainable world. He encourages us to reduce, repair, reuse, and then, recycle.Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [3/2012] [Business] [Show ID: 23478]