Coronavirus: HourUniverse, Successor to Baselworld, is Postponed

By John Jeffay / January 25, 2021 / www.idexonline.com / Article Link

(IDEX Online) - The show that was due to replace the ill-fated Baselworld has been postponed because of the coronavirus pandemic.HourUniverse had been scheduled for 8 to 12 April In Basel, Switzerland, but a notice on the organizers' website simply says: "Due to the prevailing COVID-19 pandemic, we are assessing new dates to hold a live HourUniverse show in Basel in 2021."  MCH Group announced last May that it was axing Baselworld after an exodus of big-name exhibitors and the launch of a rival event by Rolex, Patek Philippe, and others. It canceled the May 2020 show because of the pandemic, re-scheduled it for January 2021, then axed the brand altogether.It describes the new show as as "a hybrid platform that serves the watch, jewellery and gemstone community with a year-round, modern digital offer combined with a lively exchange independent of physical encounters". Pic shows publicity pic of HourUniverse

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