De Beers Opens New Hong Kong Store

RAPAPORT... De Beers Diamond Jewellers has launched a new retaillocation in Kowloon, Hong Kong, its fourth in the municipality. "[The store] reinforces our existing network in greaterChina," Fran??ois Delage, CEO of De Beers' retail operation, said Thursday. "Itis important to us to continue to develop our brand presence in the region." The 1,000-square-foot store will carry a range of bridaldiamond jewelry, including engagement rings and wedding bands, as well as highjewelry and iconic collections such as Talisman. The new opening brings the chain's global store count to 34.The jeweler also has branches in the US, Canada, London, Paris, Moscow and theMiddle East, with half its locations spread throughout Asia. De Beers launched its retail chain in 2001 in partnershipwith LVMH. In 2017, the miner bought out the luxury jeweler's 50% stake.