De Beers to Double Number of Stores in India

By John Jeffay / July 06, 2022 / www.idexonline.com / Article Link

(IDEX Online) - De Beers will more than double the number of its stores in India, buoyed by a strong 2021 performance.The company reported positive consumer sentiment during the first half of 2022 and predicted similar success.De Beers India will increase the number of exclusive operative stores from 14 to 30, managing director Sachin Jain told PTI."The year 2021, the calendar year, was the best year for diamond business. In 2021, we have not only recovered but have accelerated as the year has been one of the strongest years for the business yet, right from mining to manufacturing to trading and eventually to retail," he said.Pic shows De Beers Forevermark Boutique, Mumbai

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