De Grisogono Hires Piaget Exec as CEO

RAPAPORT... De Grisogono has appointed C?(C)line Assimon as CEO, taskingher with international brand development and product expansion. Assimon will succeed John Leitao, who has been with the Swissluxury jeweler since May 2013. She was previously the director of high jewelryand exceptional pieces at Piaget, and worldwide head of jewelry and watch salesat Louis Vuitton. "With [C?(C)line's] exceptional business track record, broadexperience of the jewelry market and global luxury brands, she is the idealperson to lead the company on the next stage of its journey to becoming aglobal luxury brand," Elmar Wiederin, chairman of the board, said last week. De Grisogono has been reorganizing its jewelry offeringsince disappointing sales forced the company to lay off 28 workers at its Swissheadquarters, as well as 10 workers in other locations, in May. At the time, thecompany said it intended to focus primarily on its more affordable fine-jewelryand watch brands, as well as broaden its daywear range. Image: C?(C)line Assimon. (De Grisogono)