DPA Offers Course for Retail Associates

RAPAPORT... The Diamond Producers Association (DPA) has launched an e-learning course for retail associates, with participants getting the chance to win a trip to the New York City diamond district. The free program, titled "Behind the Brilliance ofDiamonds," is an hour-long course split into three modules, providing retailerswith educational materials to help them tell the story of a diamond, the DPA said Tuesday.  Retail salespeople who take part in the program are awardedpoints for each module completed, and can redeem them for a gift card of up to$25 at a participating retailer. Additionally, those who finish all threemodules will be entered to win an all-expenses-paid trip for two to the BigApple worth $4,000, which will include exclusive behind-the-scenes access to the New Yorkdiamond industry, and a personal tour of a diamond-cutting facility. "The Diamond Producers Association's e-learningprogram...offers a clear and concise, open platform for the industry," said GrantMobley, the DPA's trade-relations lead. "Whether you have been working withdiamonds for one day or 20 years, the program relates compelling stories aboutthe history of natural diamonds, easy-to-digest and well-researched facts, andmemorable details about the important benefits that the natural-diamondindustry makes to the world." The drawing for the winner of the DPA's e-learning contestwill take place in the fall. Image: The New York City diamond district. (Tdorante 10)