Fedr8 global sales director Richard Beckensall and advisor Derek Ward talk Proactive's Andrew Scott through the business strategy and exciting new product Green Rain.
''Fedr8 came to market in 2008, initially as a consultancy firm, helping technology partners and resellers in the industry understand a bit more about cloud - how it was going to impact their revenue models'', Beckensall says.
''We've grown through automation of process and because of that journey we stumbled somewhat across the ability to automate the discovery process for applications'', he adds.
Discussing why Ward chose to get involved with Fedr8, he says: ''I've had a privileged opportunity to look at tech around the world .. and those positions lead me to being able to see what UK tech could do''.
''I got involved with UK tech particularly helping organisations I felt had brilliant ideas, really smart people and importantly people running them who've got the credentials of having taken businesses and scaled them''.
''In this cloud market place ... the people who will win are the people who can accelerate the growth'', Ward says.
Green Rain, which launched back in September 2017, automates application discovery and helps support customers to make fast decisions, at scale and with greater efficiency.
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