(IDEX Online) - Forevermark has launched its latest campaign directed at Indian Consumers. The #TrustForevermark uses a diamond "question mark" throughout and is designed to reassure consumers they are buying a mined stone.
The print campaign follows the journey of a diamond around the question mark from rough to polished, ending in a Forevermark box. Forevermark says the pathway of the diamonds in the question mark also signifies the journey of responsible sourcing.
"A diamond is an emotional purchase to mark a special occasion, however, there are so many anxieties attached to the purchase, that consumers often lose out on the experience," explained Sachin Jain, president of Forevermark India.
"At Forevermark, we want our customer[s] to embrace the festivity behind the purchase and not worry about the genuineness of the product."