Forevermark Diamond Question Mark at Center of New India Campaign

By IDEX Online Staff Reporter / September 26, 2019 / www.idexonline.com / Article Link

(IDEX Online) - Forevermark has launched its latest campaign directed at Indian Consumers. The  #TrustForevermark uses a diamond "question mark" throughout and is designed to reassure consumers they are buying a mined stone.

The print campaign follows the journey of a diamond around the question mark from rough to polished, ending in a Forevermark box. Forevermark says the pathway of the diamonds in the question mark also signifies the journey of responsible sourcing.

 

"A diamond is an emotional purchase to mark a special occasion, however, there are so many anxieties attached to the purchase, that consumers often lose out on the experience," explained Sachin Jain, president of Forevermark India.

"At Forevermark, we want our customer[s] to embrace the festivity behind the purchase and not worry about the genuineness of the product."

Recent News

A shift to the later stages of gold and silver bull markets

October 27, 2025 / www.canadianminingreport.com

Gold stocks plunge on metal drop

October 27, 2025 / www.canadianminingreport.com

Gold stocks still up after pullback late in the week

October 20, 2025 / www.canadianminingreport.com

US regional bank slump goes global, driving market into gold

October 20, 2025 / www.canadianminingreport.com

Gold stocks weaker but outperform slump in other sectors

October 13, 2025 / www.canadianminingreport.com
See all >
Share to Youtube Share to Facebook Facebook Share to Linkedin Share to Twitter Twitter Share to Tiktok