Futurist Agency aids Plumb Club program

By Staff Writer / May 28, 2019 / www.idexonline.com / Article Link

Luxury market intelligence agency The Futurist is supporting a new marketing and research project of the Plumb Club of suppliers to the US jewelry, diamond and watch industries.

Using data acquired through this research, the symbols of the Polar Star and the Sun, and the constellations, were identified as significant trending iconic motifs that resonate with the consumer. The Plumb Club has created a program through which each member has individually expressed this theme through their own collections and is collectively named "Radiant Universe." This jewelry will be featured by the Plumb Club's members at JCK Las Vegas, taking place from May 31-June 3, under its trademark "Radiant Universe".

"We are delighted to provide this valuable market research and creative content, which we hope will help boost sales of the Plumb Club's members at JCK," said Paola De Luca, the Futurist's Co-Founder.

The Plumb Club Executive Director Lawrence Hess said: "We received feedback from retailers that there is a gap in our industry for aggregated, up-to-date consumer research that is valuable to them." The Plumb Club is a unique coalition of leading, responsible and important suppliers spanning all facets of the watch, diamond, gem and jewelry industries in the United States.

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