(IDEX Online) - Marketing company GemFind has announced a change in name to better reflect the digital marketing and website solutions it provides to its clients. The company will now be known as GemFind Digital Solutions (GDS).
As part of the rebrand, GDS has also launched a new website that features educational training blogs on digital marketing, along with demos of the newly released RingBuilder and DiamondLink tools for ecommerce sites such as Shopify, Magento, and WordPress.
The site also offers an evaluation tool for retailers that offers a free analysis of their website in regards to optimization for several important aspects, such as search engines and keywords.
"The website redesign offers new portals to access crucial services, including geo-fencing, digital marketing and sophisticated diamond search tools that enable direct diamond sales to consumers through our DiamondLink app," said CEO Alex Fetanat.
"Our goal is to be the digital salesman for retail jewelers, while providing an important portal for manufacturers and diamond suppliers to their retail customers."
GDS's services include JewelCloud, where retailers can access virtual inventory from hundreds of manufacturers and diamond suppliers and RingBuilder, which enables consumers to build a complete ring on the retailer's website in a virtual format.