GIA to Name Branded Cuts on Grading Reports

RAPAPORT... The Gemological Institute of America (GIA) has introduced branded-cutnames on grading reports. Proprietary-cut names will now appear alongside thediamond's shape and a description of its cutting style when the lab returnsstones with their grading reports, it said. The program will be available to members of the trade orpublic who submit stones directly to the GIA for grading or other laboratoryservices. The GIA believes the program will help build consumer trust in theindustry. "By including the name of proprietary, branded cuts as partof the shape and cutting description, GIA is providing additional informationto clients and reinforcing its mission of protecting consumers and ensuringtheir trust in the gem and jewelry industry," the grading lab told RapaportNews. To gain a grading report with a branded-cut name,participants must first submit documentation supporting the cut and theownership claim, as well as the diamond-facet arrangement. The GIA will thenreview the documentation, and, if the institute approves it, clients can submittheir stones.