H.K. Designs to Polish Endless Diamond Brand

RAPAPORT... H.K. Designs has signed an agreement with Fantasy DiamondCorp. to be the exclusive manufacturer of the Endless Diamond collection.The Endless design is based on the patented Touch Set setting, in which very little metal is used, enabling the diamonds to stand out. Thistype of setting makes diamonds look two-and-a-half to three times larger thantheir actual size, and also gives them a brighter shine, according to the company. The partnership will increase awareness of EndlessDiamond and the Touch Set brand, and help expand its global reach, the jewelersaid. "We believe this partnership will open new avenues of growthand expansion for both organizations," said Hasu Dholakia, president and founderof H.K. Designs. Fantasy Diamond Corp. previously licensed the Endlesspatents to Nirav Modi's Fantasy Inc., Richard Levin, the Chapter 11 trustee forFantasy Inc., told Rapaport News. Once liquidation of Modi's assetsbegan, the bankruptcy court approved the termination of the licensing contract."We recently began searching for a new manufacturing partner, and H.K. Designs is that perfect partner," said Joe Wein, CEO of Fantasy Diamond. "They are incredibly respected bytheir customers, and have an outstanding design and manufacturing team." H.K. Designs has also appointed Joyce DeNatale as vice presidentof sales and Donna Cutillo as senior merchandiser. Both of those executives haveexperience with the Touch Set brand.