Helzberg Diamonds Gets New Marketing Chief

RAPAPORT... Helzberg Diamonds has appointed Ellen Junger as chief marketingofficer, and named Carmichael Lynch as its new ad agency of record. Junger was previously chief customer and marketing officerfor Payless ShoeSource. She has also worked for Hallmark Cards, including as chief marketing officer of Hallmark Canada, according to a statement on Carmichael's website. "Ellen brings a wealth of experience in retail, and will helplead Helzberg Diamonds into the next generation of innovation for the brand,"said Helzberg Diamonds CEO Beryl Raff. Bringing aboard Junger and Carmichael Lynch is part ofHelzberg's new marketing strategy, which includes developing its customermessaging and communication methods. "As we evolve the Helzberg Diamonds brand, we're looking todisrupt the sea of sameness in the jewelry industry, while sharing our 'I AmLoved' narrative in new ways," Raff continued. Carmichael Lynch will attend to the creative,social, design, influencer and analytics aspects of the jeweler's business.Image: Alphama