(IDEX Online) - The Israel Diamond Exchange (IDE) has announced that the next edition of the International Diamond Week in Israel (IDWI) will be themed "I Love Natural Diamonds."
The IDE said this theme is in keeping with its video campaign produced in cooperation with the World Federation of Diamond Bourses.
As well as diamond trading, the boutique event will feature a series of TED-like talks covering topics such as marketing to millennials and the role of Instagram influencers in diamond demand.
To encourage participation in the show, eligible buyers receive three complimentary nights at a local hotel.
IDWI will be held from February 10-12, 2020.