Industry restocking boosts De Beers' cycle one rough diamond sales

By Creamer Media Reporter      / January 30, 2018 / www.miningweekly.com / Article Link

JOHANNESBURG (miningweekly.com) – Diamond miner De Beers achieved an “encouraging” sales performance in the first sales cycle of this year, with industry restocking contributing to increased demand for rough diamonds.

The company sold $665-million worth of diamonds in the sales cycle, compared with sales of $445-million in the tenth cycle of 2017.

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“This seasonal restocking demand does usually see a larger share of annual purchases being planned into the first sales cycle of the year by our customers,” commented CEO Bruce Cleaver.

Sales were, however, lower than the $729-million earned in the first sales cycle of 2017.

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“In the equivalent sales cycle last year, sales levels benefitted from purchases that had been deferred from late 2016 as a result of the initial impact at that time of India’s demonetisation programme,” Cleaver explained.

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