J.C. Penney Appoints Jewelry Merchandising Head

RAPAPORT... J.C. Penney has named James Starke head of merchandising forthe jewelry, men's, children's and home departments, the retailer said lastweek. The retailer has also promoted Jodie Johnson to head ofmerchandising for the women's, beauty and family footwear divisions. BothStarke (pictured) and Johnson will report to Joe McFarland, the newly appointed executivevice president and chief customer officer, an expansion of his previous role. McFarlandwill assume merchandising responsibilities, along with running storeoperations. Additionally, Therace Risch will replace Mike Amend as chiefinformation officer and chief digital officer. The personnel changes reflect J.C. Penney's efforts totransform its merchandising division. "Joe is a dedicated advocate for our associates, and knowsfirsthand how successful we can be when associates are empowered to deliver thebest shopping experience possible," said Marvin Ellison, chairman and CEO of J.C.Penney. "Jodie and James are credited for leading the turnaround of ourmerchandising strategy, and will continue to advance this effort by deliveringthe best assortment of style and value offered by any retailer."