Andrew Pearson, LightwaveRF's (LON:LWRF) chief executive, explains the strategic thinking behind the change in its sales and marketing arrangements, its relationship with Apple and the new demonstration facility at John Lewis in Westfield, White City.
The market for smart home appliances is huge, he adds, with 18 million in the UK alone of which LightwaveRF has 40,000 customers.
Voice control is really pushing the market ahead he says, with some customers having 20-30 sockets and switches in their home.
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