(IDEX Online) - Mejuri, a luxury jewelry startup based in Toronto, has become the latest brand to market lab growns alongside mined diamonds.Its first lab grown collection of stud earrings, tennis bracelet and necklaces, priced from $648 to $10,500, will initially be offered to Mejuri+ loyalty members and to all customers in March 2024.The company, founded in 2015, plans to introduce new styles and to incorporate lab growns into existing pieces."Many customers have reached out asking for lab-grown diamonds," Noura Sakkijha, said co-founder and CEO."We've seen a continuous shift in consumer demand and sentiment towards lab-grown diamonds, and it doesn't seem to be stopping any time soon." Last month Mejuri launched a lab grown sapphire range.Pic courtesy Mejuri.