New Ana de Armas Diamond Ad Drops

RAPAPORT... The Natural Diamond Council (NDC) has released a new campaign featuring Ana de Armas, its second starring the James Bond actress.The ad, the latest installment in the "For Moments Like No Other" campaign, showcases the role natural diamonds play in celebrating a variety of life events, the NDC said last week. In the video, de Armas wears an 11-piece diamond-jewelry collection custom made by New York-based designer Malyia McNaughton."Diamond jewelry sales have seen record-breaking growth as we emerge from the pandemic," said NDC CEO David Kellie. "Consumers are eager to create new memories, and natural diamonds are synonymous with celebrating life's moments. We are thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience."View the 30-second version of the ad here:Image: A still from the campaign. (Natural Diamond Council)