(IDEX Online) - Pandora has re-opened two-thirds of its 375 North American outlets, using the Waitlist Me app to tell customers when they can enter.
The Danish jewelry retail giant will allow no more than five customers in a store at any one time.
The app, developed initially for restaurants to tell diners when their table is free, is being used to alert customers when there's a sales associate available to help them, without them having to wait in line outside.
Sid Keswani, Pandora Jewelry's North American president, told the New York Post they wanted to make customers' experience as safe and effective as possible.
"We are learning what to do if we had to manage crowds three to four times the size we are getting now," he said.