Popular Retail Chain Could be Set to Surge

Ross Stores has added 21% over the past 12 months

Shares of department store chain Ross Stores, Inc. (NASDAQ:ROST) have surged 21% year-over-year, while simultaneously marking a fresh record high as recently as July 19. And despite pulling back within the past few weeks, ROST has quickly rebounded near the site of its previous highs, making now the perfect time to buy calls to bet on a bigger bounce.

ROST looks well overdue for upgrades and/or price-target hikes, too. This is evident per the eight analysts currently following the equity that still sport a tepid "hold" rating, and the stock's average 12-month price target of $101.70, which runs at a discount to current trading levels.

Short interest on ROST rose by 40% from April 1 through July 1, even as the stock gained more than 5% in the face of this selling pressure -- highlighting the deep-seated technical strength in the shares. These shorts have started to cover, per the mid-July short interest update, which suggests the wind is now at ROST's back.

Lastly, it's an attractive time to purchase premium on ROST. This is based on its Schaeffer's Volatility Index (SVI) of 20%, which ranks in the 7th percentile of its annual range.

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