Rio Tinto has launched Start, the equivalent of a nutrition label for responsible aluminium, while the company continues its push to increase transparency and traceability in the industry.
Using blockchain technology, Start will give customers a digital sustainability label containing key information about the site where the aluminium was produced."If you think about the nutrition label we're all used to seeing on a can of drink - Start is a 'nutrition label' for responsible aluminium, that sets a new standard in transparency and traceability for the industry," he told...