Sally Morrison Returns to Natural Role at De Beers

RAPAPORT... De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company's lab-grown line, Lightbox, since 2017.Based in New York, Morrison will sit within De Beers' consumer and brands division, focusing on media, trade and designer outreach for natural diamonds, with an emphasis on the US market. She will hand over her Lightbox responsibilities during the coming months, but will start in her new position immediately, De Beers said Monday."With so many people being separated from their loved ones in recent months, diamonds will play a more important role than ever in helping celebrate the connections that are so important in our lives," said Stephen Lussier, De Beers' executive vice president of consumer and brands. "I'm therefore delighted that Sally will be bringing her vast experience in PR, marketing and the US diamond industry to the team."Morrison entered the jewelry industry in the early 2000s, when she worked on the "A Diamond Is Forever" account at advertising agency J. Walter Thompson. She later worked for Forevermark, the World Gold Council, the Diamond Producers Association and Gemfields, before joining Lightbox ahead of its May 2018 launch."I started my jewelry career with 'A Diamond Is Forever,' and it's great to be back," Morrison added. "While the next months will doubtless be challenging for all of us, I'm looking forward to finding new and engaging ways to bring this most precious of gems to consumers."Image: Sally Morrison. (De Beers)