(IDEX Online) - Diamond tech firm Sarine has launched a website for consumers designed to build trust and confidence in natural diamonds.It takes them on the journey from a diamond's rough origins to its final, polished form and addresses tracaeability and sustainability issues in the industry. In 2019 Sarine introduced Diamond Journey, a provenance-tracking program for the industry with select diamond midstream suppliers based on actual verifiable imagery and information.Its new Diamond Journey website for consumers will serve as an educational resource and sales tool.Sarine CEO David Block said: "I am confident that the launch of this new website will contribute in showcasing the sustainable impact that diamonds have across the globe and serve not only as an educational resource but as an engaging sales tool that will enhance the consumers trust and confidence in our 'gem of an industry'."Screengrab from Diamond Journey website