SFIX Stock Falls With Revenue Forecast, Coronavirus

Several analysts have cut their price targets

Stitch Fix Inc (NASDAQ:SFIX) is down 30.6% to trade at $14.72 this morning, one of the worst stocks on the Nasdaq today and alreadyhitting a record low of $14.28. Though the company reported profits of 11 cents per share, higher than Wall Street's estimated six cents per share, the reported revenue of $451.78 million came in lower than the estimated 452.53 million. The personalized styling service company's third-quarter and full-year forecasts also dropped below what was anticipated.

Like many stocks on Wall Street, coronavirus is having an affect as well. RBC Capital Markets stated "As COVID-19 uncertainty spreads, buying a consumer discretionary name like SFIX isn't for the faint of heart" as they cut their price target by $14 to $24. No less than nine analysts have cut their price targets, including Wells Fargo, cutting SFIX to $14 from $29.

Today's descent leaves SFIX well below its 150-day moving average, which was starting to emerge as short-term support amid the broad market selloff. Year-over-year though, Stitch Fix stock is down 45%.

Yet the brokerage community remains mostly bullish. No analysts are sporting "sell," ratings, as seven out of 13 consider the stock a "buy" or "strong buy" while the other six are maintain tepid "hold" stances. Although today's drop has SFIX on the short sale restricted list, this dramatic fall has shorts happy today. In the last two reporting periods, short interest has risen 4.03% to 23.75 million shares. These pessimistic positions make up a whole 47.69% of the stock's available float, or roughly 11 days at the stock's average pace of trading.