Noah Abelson-Gertler, chief executive of ShareRoot Ltd (ASX:SRO), updates Proactive Investors ahead of presentations at the TechKnow Invest Roadshow in Sydney on April 10 and Melbourne on April 12.
The company's latest offering, MediaConsent, is currently being rolled out as issues of data protection are hitting headlines and crystallising in the minds of consumers, companies and governments.
"ShareRoot provides tools and services and platforms for companies and brands to be able to market in an equitable and legally fair way... The MediaConsent Platform is all about putting the preferences and the controls into the hands of the consumers, so that they can choose when they are advertised to, when they're being tracked wherever they go, when their search history or their personal identifying information is being tracked," says Abelson-Gertler.
Furthering its efforts to enhance data security, ShareRoot recently engaged a market-leading advisor on Block Chain technology.
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