(IDEX Online) - Supermodel Karen Elson is the face of Natural Diamond Council's (NDC) newest campaign.She wears Bulgari, Cartier, Van Cleef & Arpels, Bucherer, Chanel, Gucci, Louis Vuitton, and many more brands in the first ever digital cover for Only Natural Diamonds, the NDC's consumer-facing digital platform.British-born Elson (pictured), 43, also a singer-songwriter, was chosen as a role model for "self-assured feminine independence" in a world where female self-purchase of diamond jewelry now officially outpaces the bridal market by value."There are few models who have the staying power of Karen Elson, who defined grunge-era-cool, then evolved into a runway maven par excellence, and then reinvented herself as a boho songbird," said Sam Broekema, editor in chief of Only Natural DiamondsThe cover, shot in New York City, is accompanied by an exclusive interview and 13-page editorial.