(IDEX Online) - Tiffany & Co. will start a complete renovation of its New York City flagship store next spring.
The 10-story building at 57th Street and 5th Avenue has been at the heart of Manhattan's most fashionable shopping district since being opened in 1940.
"We are extremely excited about the opportunity to transform our iconic New York flagship store and create a dramatic new experience for customers," said Alessandro Bogliolo, chief executive officer, Tiffany & Co. "Innovation will remain at the forefront of Tiffany's plans for 727 Fifth Avenue, and the newly reimagined flagship will serve as the modern crown jewel of our global store network."
To minimize any disruption during the renovation work, Tiffany will temporarily expand its retail space to the adjacent 6 East 5th Street. The work is due to be completed in the fourth quarter of 2021.